Our Pinky Promise to Your Health!

Divya holds a BA in Biology from Yale University and a BA in Business Management from Wharton University. Even though she noticed changes in her menstrual cycle during her school days...but she could not recognize it as PCOS until many years later. class="my-2">

If you want to ask someone about monthly problems like abdominal pain, heavy bleeding... I don't know what to discuss with a doctor. On the other hand, the sensitive restrictions faced during periods... suffocate women. Divya Balaji Kamerkar, one of the founders of the organization, called our 'Pinky Promise' to give relief to such people. 

Vya studied higher education in Biology from Yale University and Business Management from Wharton University. Even though she noticed changes in her monthly period during her school days, she was unable to recognize that it was PCOS until many years later. After getting married, I had to move around hospitals due to complications during pregnancy. Then waiting in the hospital seems more difficult than the time to get treatment. Divya says that it was then that she felt strongly that there was a need for a change in the health care system for women in the country. Earlier she worked for women affected by HIV in Tanzania and for maternal nutrition in Bihar. There, hundreds of women have noticed that they are struggling to share their personal problems. A digital gynecology clinic called 'Pinky Promise' was brought as a solution to all these problems. Started it with friend Akanksha Vyas. 

Confidential...

Many women are hesitant to make video calls or go to the clinic. That's why the Pinky Promise app was designed on a 'chat-first' approach. With an initial fee of just Rs.99, women can chat directly with gynecologists through their smartphones. It uses artificial intelligence technology. However, this AI is only used to help doctors by quickly gathering patient characteristics and medical history. Final prescription and advice will be provided by qualified female doctors. Divya says that by talking through text messages like this, women do not hide any problem and share it with the doctors very honestly. When the app was launched, the company thought that only educated women in metro cities would use it. But surprisingly.. 70 percent of users came from second and third tier cities, towns and villages within the first year. Even if they don't speak English, women can consult doctors using the translate feature of the phone. For a woman who has been suffering from severe period pain for ten years and many doctors dismissed it as 'normal', Pinky Promise doctors diagnosed and treated the problem of 'endometriosis'. Pinky Promise, which wanted to serve only digitally, recently opened its first physical clinic in Mumbai on the request of women. Our mothers and grandmothers always considered their health as the last priority. But today's generation of young women is not like that. They are asking questions about their body and want quality treatment.