Josh' for festival sales

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TheSara Festival means buying new clothes, electronic devices, and new vehicles. do In order to increase the sales in this season, companies, sales outlets and e-commerce companies are also announcing offers separately along with banks. Redseer Strategy Consultants, a consultancy firm, estimated that the e-commerce companies started discount sales from the 9th of this month, and in the first two days, they sold goods worth Rs.24,000 crore. In terms of value, mobile phones are at the top. 

8-9 crore orders:It is estimated that consumers placed around 8-9 crore orders on all e-commerce platforms including Amazon, Flipkart, Meesho, Ajio. Almost two-thirds of the 6-6.5 crore consumers who made these purchases are from the second tier and rural areas. About a third of those who shopped on the first day were Gen-Z youths. Compared to last year, the number of first-time online buyers has doubled. In the first phase of this season, in 11 days of sales, a total of 10 crore people are expected to make purchases. 

segment wise sales like..

• Mobiles account for 38-40% of total sales value. The sales value of these is recorded at Rs.9100-9600 crores.
• The share of consumer electronics is 25-27% (about Rs.6000-6500 crores). TVs, refrigerators and air conditioners (AC) accounted for two-thirds of the major home appliances. TVs with 55-inch screens from TCL, LG, Samsung and Xiaomi brands accounted for more than 75 percent of the top-end models sold. Electronics department received 14 times more orders than normal days. Laptops and IoT devices are also at the forefront.
• Fashion-lifestyle accounts for 15-18% (Rs. 3630- 4350 crores) in total gross merchandise value (GMV). This segment has registered a growth of 22-25% on annual basis.
• Quick Commerce segment recorded 4-5 times higher GMV compared to normal daily average.

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